
What do they see when they look at you?
Why strategy must reflect shared values across customers and employees
7 minute read
When values connect, performance and loyalty follow.
Discover how strategy becomes most powerful when it reflects a shared purpose across employees and customers. This blog explores strategic alignment, organisational culture, customer trust, and the role of coaching — all tied by the red thread of purpose.

The New 3Ps: Prototype. Poke. Progress.
Helping PMs stay smart, relevant, human and HIRED - with a little help from AI.
6 minute read
This post blends product strategy, AI experimentation, and a coaching mindset to explore how product managers can build clarity, confidence, and momentum. It offers a practical, human-centred look at how prompting, prototyping, and learning in real time can help PMs stay responsive and relevant in a fast-changing landscape.