
The Hidden Work of Success
The Hidden Work of Success:
What great product teams get right before the process even starts.
5 minute read
What makes a product processes and tooling succeed? In this blog, I explore the hidden drivers of success in product teams, drawn from real-world experience with Aha! and strategic transformations. Read how leadership, mindset, and belief shape outcomes long before the process begins and how the PFG Model of Transformation can offer a practical lens to help bring about consistency, clarity, and growth.

Why Priorities Change (and What to do About It)
The Art of Moving Targets - An introduction to the PFG Model of Transformation
9 minute read
Struggling with changing priorities in your product team? Discover the Productivity–Feedback–Growth (P-F-G) Model, a practical framework to help you regain clarity, build momentum, and grow with purpose. Learn how to interpret changing priorities, improve decision-making, and strengthen your team’s rhythm for sustainable transformation.

What do they see when they look at you?
Why strategy must reflect shared values across customers and employees
7 minute read
When values connect, performance and loyalty follow.
Discover how strategy becomes most powerful when it reflects a shared purpose across employees and customers. This blog explores strategic alignment, organisational culture, customer trust, and the role of coaching — all tied by the red thread of purpose.

The New 3Ps: Prototype. Poke. Progress.
Helping PMs stay smart, relevant, human and HIRED - with a little help from AI.
6 minute read
This post blends product strategy, AI experimentation, and a coaching mindset to explore how product managers can build clarity, confidence, and momentum. It offers a practical, human-centred look at how prompting, prototyping, and learning in real time can help PMs stay responsive and relevant in a fast-changing landscape.

Goal First Means Goal First
For Aha! to drive strategy, it must be implemented strategically.
4 minute read
Implementing Aha! is a strategic act in itself. This blog explores why your mindset matters as much as the tool you choose, and how strategic thinking should shape both your use of Aha! and the roadmaps you create within it. Let your tools become a natural extension of the strategy you are building.

From Ethereal Hunch to Purposeful Punch
Setting Well Formed Outcomes: A Foundation for Intentional Progress
7 minute read
Discover how to shape clear, meaningful goals using the Well Formed Outcomes framework from NLP. This post walks you through eight practical steps to move from vague intentions to focused action, aligning your goals with your values and building momentum. Includes a real example and a guided self-reflection activity.

The Strategy Game
Playing to Win
6 minute read
A dynamic guide to building strategy through the lens of sport. This piece explores how to define your game, measure what really matters, make clear choices, stay focused under pressure, and adapt as conditions change. Packed with metaphor, movement, and practical insight, it’s designed to help leaders and teams craft winning strategies that feel alive.

The Current, the Chaos and the Course We Choose
Lessons from rivers, roadmaps, and resisting the pull of entropy.
7 minute read
In business and in life, complexity grows. Left unchecked, disorder - like a river’s current - pulls us toward chaos. Yet fighting complexity isn’t the answer. The key is learning when to steer, when to paddle, and when to let the flow carry you forward.
This post explores the balance between structure and simplicity, strategy and action, effort and ease. From Shantaram’s movement towards complexity to the reality of business decision-making, discover how to cut through the noise, focus on what truly matters, and move with purpose.
🚀 Join me on the journey.